Giselle Bate is a Senior Lecturer in Marketing at the University of Chester Business School. 

In 2018, Giselle completed a PhD at the Alliance Manchester Business School, sponsored by the Economic Social Research Council (ESRC) and a President’s Doctoral Scholar Award. 

Giselle completed a BA (Hons) in Marketing at the University of Strathclyde in 1993, and then gained industry experience working for Random House and Stena Line. In 2005, Giselle completed a Postgraduate Certificate in Education (PGCE) at Manchester Metropolitan University, where she taught Marketing at the Manchester Metropolitan Business School until 2019. In 2013, she completed a Master’s in Research (MRes) at the Alliance Manchester Business School (AMBS). Giselle taught Marketing at AMBS until 2023, joining the University of Chester in 2024.