Professor Jackie Potter joined the University of Chester as the first Dean of Academic Innovation in 2022. She is responsible for the Student Education Plan and leads the Centre for Academic Innovation and Development (CAID). CAID is an influential unit with a university-wide remit and acts as the creative catalyst for educational enhancement, curriculum development and academic practice across the university. Jackie has fifteen years experience leading educational change in the UK and Ireland and was the Chair of the national network, HEDG (Heads of Educational Development Group) from 2020-2023. She has served as a Trustee for SEDA (Staff and Educational Development Group) as a past Chair of their Papers (publications) Committee and a periodic contributor to their popular SEDA Blog. She is a Visiting Professor at Oxford Brookes University, and a Principal Fellow of the Higher Education Academy (Advance HE) and a Senior Fellow of SEDA. She is currently the Deputy Chair for the Education Studies Subject Benchmark Statement Advisory Group for the Quality Assurance Agency.