Professor Morven McEachern is Professor of Sustainability and Marketing Ethics at Chester Business School, University of Chester. Following various senior teaching and research roles, she has taught/led modules on research methods, consumer behaviour and social sustainability. With a specialist emphasis on food systems and place, her research revolves around sustainable/ethical production and consumption, including the impact of austerity and poverty. As an experienced PhD/DBA/MRes supervisor, she has capacity for doctoral supervision on areas relating to sustainability, ethics and consumption behaviour.