My research interests lie within a variety of sustainable production and consumption contexts, especially food and place. In addition to informing policy and industry practice, this research has been presented at a number of international conferences and a range of academic journals such as Marketing Theory, Consumption, Markets and Culture, Sociology and the Journal of Business Ethics. She has co-edited various Journal special issues around her related research interests and contributed to edited books (e.g. The Handbook of Marketing Ethics, Sage, 2021).

She has capacity for docotoral supervision and is particularly interested in supervising PhDs in the following areas:
• Sustainability - food ethics; business ethics; consumption ethics.
• Social enterprise - social impact; austerity; food poverty.
• Place – consumption of space and place; community spaces e.g. parks, greenspace/bluespace; rural space.

Following on from a British Academy/Leverhulme grant (https://www.thebritishacademy.ac.uk/funding/evaluation/case-study-morven-mceachern/), and various publications ( e.g. https://journals.sagepub.com/doi/full/10.1177/00380385211003450), details of her current edited book published by Routledge titled is ‘Researching Poverty and Austerity: Theoretical Approaches, Methodologies and Policy Applications’ (https://lnkd.in/eMSuHYKV) which represents an important and timely collection of international and interdisciplinary studies offering rich contributions to poverty and austerity research.