Dr
Stuart PaulProfile page
Senior Lecturer
Faculty of Science, Business and Enterprise
- Senior LecturerFaculty of Science, Business and Enterprise
- 01244511807 (Work)
RESEARCH INTERESTS
Corporate Branding
Corporate Reputation Management
B2B Marketing
Corporate Social Responsibility
Marketing Communications through digital channels
Service Marketing
The role and use of the corporate brand in a B2B context
Corporate Reputation Management
B2B Marketing
Corporate Social Responsibility
Marketing Communications through digital channels
Service Marketing
The role and use of the corporate brand in a B2B context