Tao is an experienced Senior Lecturer at the University of Chester, bringing 15+ years of experience in the UK Higher Education sector. Tao is highly analytical and has a proven track record in income generation through programme development and overseas student recruitment. Tao is a Chartered Institute of Marketing(CIM) examiner and a Senior Fellow of the Higher Education Academy. Tao specialises in quality assurance and postgraduate programme management, with extensive management experience in overseas partnerships in Asian markets. Tao developed a substantial portfolio of external institutional approvals, course validations and examinerships and delivered several consultancy and enterprise projects. Before joining academia, Tao gained practical experience working on recycling and waste minimisation projects in the market research industry.